Name(required) Email(required) Project Type(required) Click here for options Brand identity Print Design Web Design DESCRIPTION AND OBJECTIVES. What is the purpose of this projective? Give a small description of what this design is aiming to achieve. Examples: advertise a new song, film, product, improve image, meet a legal requirement, build customer loyalty, promote your service on the internet. Try to limit description to a couple of objectives.(required) TARGET AUDIENCE. Who are the readers/viewers/customers? Determine gender, age, job titles, social/economic conditions, employment, geographic concentration. Are they already knowledgeable about your product or service? (required) PRODUCT OR SERVICE DESCRIPTION. What do you do and what are its features? Give specifications, components, manufacture, delivery, other marketing efforts. How is it used in everyday application? How is your product/service different, unusual, or unique? If this is a web project please describe functionality you may require(required) USER BENEFIT. How will he or she be better off? How relatively important is this to your customer? Determine all benefits, but rank them-concentrate on the one or two strongest. Be as objective and specific as possible.(required) PEERS OR COMPETITION. What similar products/services are available and how good are they? Give names, specifications, prices, good and bad features. Be as objective as possible. Who do you want to be like or better than? Who in your field inspires you?(required) CREATIVE CONSIDERATIONS. What limitations or constraints do you have? For example: time, schedule, number of photographs/illustrations, corporate standards, personal likes/dislikes. Do you have complementary creativity (graphics/ illustration/ photography/animation) you want considered?(required) SINGLE MOST IMPORTANT POINT. Most communications leave one overall impression. If you could choose only one thing the reader/viewer should remember, what would it be? This would assist us in providing a creative concept.(required) ONE WORD. Give one word or tagline to describe yourself (or company/product).(required) ADDITIONAL COMMENTS. Please add anything you feel will add to help better understand your identity and how you want to be perceived. Submit Δ
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